IMPRINT - BRANDBOOK

BRANDING

May 2016

Creating an innovating and personal concept for a new created fashion brand. ‘Imprint’ focuses on awareness and fair use of fashion by modernizing old craftsmanship.

Due to the growth of fast-fashion, fashion begins to lose its authenticity. The authenticity is exactly what is needed to be unique and different from the rest. However, in this world in which everything already exists due to new technologies, there are some features as originality that technology will not take over. It is therefore important that craftmanship helps us as humanity and distinguishes itself from the masses.

 

Vision: How often you practice, the result is never the same

Mission: By combining the old and new, we bring up an authentic feel in a conscious way. With this, we aim to bring the essence of craft back into the world.

©2019, DOJANICIA

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